Throughout the year, the Communications and Marketing team provided significant support to Catholic Education South Australia across a number of strategic areas including:
In addition to the strategic work to promote and support the system, the team worked with individual schools to raise the profile of Catholic schooling. Through the Enhancing Schools Project, a number of schools were identified as needing critical attention with marketing strategy.
Catholic schools have embraced the new tagline, Raising Hearts and Minds, and there has been strong engagement with Catholic Education SA’s brand strategy.
Catholic Schools Open Week was held on August 9 – 15. Over 100 school tours, virtual tours and events were promoted through the campaign which featured 78 students from 46 schools across over 160 billboards, bus shelter and retail advertisements. As part of Open Week, the 6th edition of Catholic Schools Magazine published in the Advertiser and distributed to close to 300,000 readers.
Digital engagement continues to be strong with Facebook, Linkedin, Youtube, digital advertising and the CESA website all used to raise the profile of Catholic Education South Australia.
With over 1.2 million page views, engagement with the CESA Website was up significantly on the previous year. Most visited sections included the school directory, positions vacant and the COVID-19 Alerts page. The Learning Online portal developed in 2020 continued to support teachers, parents and students learning remotely during the pandemic. This resource attracted over 46,500 unique visitors.
Staff project managed the development of 12 new responsive school websites, three remodels of existing school websites and the launch of the Crossways Curriculum website, the Annual Report website and the Catholic Education Awards Website in 2021.
